Important Aspects Of Web Data Scraping

Have you ever heard of "data scraping?" Scraping Data scraping technology to new technology and a successful businessman who made his fortune by making use of the data.

Sometimes website owners automated harvesting of your data can not be happy. Webmasters tools or methods that the content of websites to find block certain IP addresses from using their websites to disallow web scrapers have learned.  Allen are ultimately left with is blocked.

Venus is a modern solution to the problem. Proxy data scraping technology solves the problem by using proxy IP addresses. Every time your data scraping program performs an output of a website, the website thinks that it comes from a different IP address. The owner of this website, the proxy data scraping only a short period of increased traffic from all over the world looks like. They are very limited and boring ways of blocking such a script, but more importantly - most of the time, but they will not know they are scraped.

Now you might be asking yourself, "I can get for my project where data scraping proxy technology?" "Do it yourself" solution, but unfortunately, not. Need to mention. The proxy server you choose to rent consider hosting providers, but that option is fairly pricey, but definitely better than the alternative is incredibly dangerous (but) free public proxy servers.

But the trick is finding them. Many sites list hundreds of servers, but one that works to identify, access, and supports the type of protocol you need perseverance, trial and error, a lesson. Ten first, you do not know which server belongs to or what activities going on a server somewhere. Through a public proxy sensitive requests or to send data is a bad idea.

Proxy data scraping for a less risky scenario is to rent a rotating proxy connection along a large number of private IP addresses. www.webdatascraping.us companies scale anonymous proxy solutions, but often have a fairly hefty setup costs to get you going.

After performing a simple Google search, I quickly scrape using anonymous data for a company that has access to the proxy server biedt.kon finish.

Different techniques and processes for collecting and analyzing data, and has developed over time. Web scraping for business on the market recently. It is a process from various sources, such as databases and web sites with large amounts of data provides.

It's good to clear the air and people know that the data is the legal process to scrape. In this case, the main reason is because the information or data that is already available on the internet. It is important to know that this is a process to steal information, but there is a process of gathering reliable information. Most people considered unsavory behavior techniques.

So we collect data from a variety of websites and databases, web scraping define a process. A process either manually or through the use of software that can be achieved. Data mining companies to web-extraction and web crawling process to increase has led to greater use. The other important task of such enterprises for processing and analyzing the data are harvested. One of the important aspects about these companies is that they are experts in service.

Source:http://www.articlesbase.com/outsourcing-articles/important-aspects-of-web-data-scraping-6160374.html

Scraping By

In his classic 1976 Chesapeake portrait, Beautiful Swimmers, William Warner described the scrape boat as "a workboat unlike any other I had ever seen on the Bay." Seeming half as wide as it was long, he said, it looked like a "a miniature battleship." There's a reason for that, of course. It's a classic case of form following function; the boat evolved for one purpose, to ply the Bay's grassy shallows for shedding blue crabs.

Said to "float on a heavy dew," scrape boats run from 26 to 30 feet long and 9 to 10 feet wide. The hull is a shallow-V deadrise that quickly flattens toward the stern, enabling the boat to pull its twin scrapes—rectangular steel frames, each with a trailing mesh bag—in knee-deep waters. The broad beam might sound ungainly, but the hull tapers toward the stern—betraying its sailboat origins. And it has a graceful sheer, flowing from a bow height of a few feet to little more than a foot above the water amidships.

And you want a low freeboard when you spend the whole day hoisting aboard scrapes, which weigh 50 pounds apiece, not including the load of sea grass and crabs that come in too. Low sides or not, there's a higher than average inci-dence of back problems among scrape boat crabbers. They spend long days bending in precisely the position back doctors say puts undue pressure on the lower back as they sort through rolls of grasses to pluck out the peelers and softies. And that alone may be why crab potting is now the far more common way of catching soft crabs.

Some people think that's good, assuming that dragging a scrape across the Bay's beleaguered grass flats must be destructive. But the smooth bar of the scrape, unlike a toothed dredge, doesn't uproot grasses. In fact, where scraping is traditional, the grass beds seem relatively resilient. I've often thought if Maryland and Virginia had stuck with scraping as the major legal way to soft-crab, overfishing might not have become a problem. Pots can be deployed everywhere and by the thousands, whereas scraping is limited to grass beds and to ground covered at three miles per hour; and even the sturdiest waterman can only pull two of them by hand. But peeler pots seem here to stay, and other soft crabbers have taken to using a single, large scrape operated from larger workboats by hydraulic power.

The bottom line is that these lovely, superbly functional expressions of Chesapeake crabbing culture now number only in the dozens, if you count working, wooden models. There are some fiberglass scrape boat hulls in service, and a Carolina skiff or two has been adapted for the task. They are functional, but have little art to them.

It is probably a sign of how fast scrape boats are going that the Smithsonian Institution recently took the lines off Darlene, a scraper worked by Morris Marsh of Smith Island, for its archives. You can see photos of scrape boats, and learn more about the 140-year old history of scraping, from Paula Johnson's fine book, The Workboats of Smith Island. Mr. Marsh, still going strong in his late 60s, is the scraper who took Warner out nearly 40 years ago when he was researching Beautiful Swimmers.

Indeed, scraping seems to win over those who master it. Marsh's father-in-law, Ed Harrison, scraped for almost 70 years, nearly wearing through the cross-planked bottom of his boat—from the inside—with decades of walking the planks, tending his scrapes. And an islander who scrapes with Marsh today, David Laird, says he is 71—one year younger than Scotty Boy, the scrape boat he took over from his dad in 1958. "I wouldn't even know how to crab in another boat," Laird says.

Soft crabs may well be caught—or farmed—a century from now on the Chesapeake; but no one will devise a way to take them so intimately and beautifully from the shallowest marsh edges and tiniest crevices in the shore as the scrapers do.

Source:http://www.articlesbase.com/culture-articles/scraping-by-1560919.html

Scrape Web data using R

Plenty of people have been scraping data from the web using R for a while now, but I just completed my first project and I wanted to share the code with you.  It was a little hard to work through some of the “issues”, but I had some great help from @DataJunkie on twitter.

As an aside, if you are learning R and coming from another package like SPSS or SAS, I highly advise that you follow the hashtag #rstats on Twitter to be amazed by the kinds of data analysis that are going on right now.

One note.  When I read in my table, it contained a wierd set of characters.  I suspect that it is some sort of encoding, but luckily, I was able to get around it by recoding the data from a character factor to a number by using the stringr package and some basic regex expressions.

Bring on fantasy football!

################################################################

## Help from the followingn sources:

## @DataJunkie on twitter

## http://www.regular-expressions.info/reference.html

## http://stackoverflow.com/questions/1395528/scraping-html-tables-into-r-data-frames-using-the-xml-package

## http://stackoverflow.com/questions/1395528/scraping-html-tables-into-r-data-frames-using-the-xml-package

## http://stackoverflow.com/questions/2443127/how-can-i-use-r-rcurl-xml-packages-to-scrape-this-webpage

################################################################

library(XML)

library(stringr)

# build the URL

url <- paste("http://sports.yahoo.com/nfl/stats/byposition?pos=QB",

        "&conference=NFL&year=season_2009",
        "&timeframe=Week1", sep="")

# read the tables and select the one that has the most rows

tables <- readHTMLTable(url)

n.rows <- unlist(lapply(tables, function(t) dim(t)[1]))

tables[[which.max(n.rows)]]

# select the table we need - read as a dataframe

my.table <- tables[[7]]

# delete extra columns and keep data rows

View(head(my.table, n=20))

my.table <- my.table[3:nrow(my.table), c(1:3, 5:12, 14:18, 20:21, 23:24) ]

# rename every column

c.names <- c("Name", "Team", "G", "QBRat", "P_Comp", "P_Att", "P_Yds", "P_YpA", "P_Lng", "P_Int", "P_TD", "R_Att",

        "R_Yds", "R_YpA", "R_Lng", "R_TD", "S_Sack", "S_SackYa", "F_Fum", "F_FumL")

names(my.table) <- c.names

# data get read in with wierd symbols - need to remove - initially stored as character factors

# for the loops, I am manually telling the code which regex to use - assumes constant behavior

# depending on where the wierd characters are -- is this an encoding?

front <- c(1)

back <- c(4:ncol(my.table))

for(f in front) {

    test.front <- as.character(my.table[, f])

    tt.front <- str_sub(test.front, start=3)

    my.table[,f] <- tt.front

}

for(b in back) {

    test <- as.character(my.table[ ,b])

    tt.back <- as.numeric(str_match(test, "\-*\d{1,3}[\.]*[0-9]*"))

    my.table[, b] <- tt.back
}

str(my.table)

View(my.table)

# clear memory and quit R

rm(list=ls())

q()

n

Source: http://www.r-bloggers.com/scrape-web-data-using-r/

Importance of Data Mining Services in Business

Data mining is used in re-establishment of hidden information of the data of the algorithms. It helps to extract the useful information starting from the data, which can be useful to make practical interpretations for the decision making.

It can be technically defined as automated extraction of hidden information of great databases for the predictive analysis. In other words, it is the retrieval of useful information from large masses of data, which is also presented in an analyzed form for specific decision-making. Although data mining is a relatively new term, the technology is not. It is thus also known as Knowledge discovery in databases since it grip searching for implied information in large databases.

It is primarily used today by companies with a strong customer focus - retail, financial, communication and marketing organizations. It is having lot of importance because of its huge applicability. It is being used increasingly in business applications for understanding and then predicting valuable data, like consumer buying actions and buying tendency, profiles of customers, industry analysis, etc. It is used in several applications like market research, consumer behavior, direct marketing, bioinformatics, genetics, text analysis, e-commerce, customer relationship management and financial services.

However, the use of some advanced technologies makes it a decision making tool as well. It is used in market research, industry research and for competitor analysis. It has applications in major industries like direct marketing, e-commerce, customer relationship management, scientific tests, genetics, financial services and utilities.

Data mining consists of major elements:

•    Extract and load operation data onto the data store system.
•    Store and manage the data in a multidimensional database system.
•    Provide data access to business analysts and information technology professionals.
•    Analyze the data by application software.
•    Present the data in a useful format, such as a graph or table.

The use of data mining in business makes the data more related in application. There are several kinds of data mining: text mining, web mining, relational databases, graphic data mining, audio mining and video mining, which are all used in business intelligence applications. Data mining software is used to analyze consumer data and trends in banking as well as many other industries.

Source:http://ezinearticles.com/?Importance-of-Data-Mining-Services-in-Business&id=2601221

Scrape it – Save it – Get it

I imagine I’m talking to a load of developers. Which is odd seeing as I’m not a developer. In fact, I decided to lose my coding virginity by riding the ScraperWiki digger! I’m a journalist interested in data as a beat so all I need to do is scrape. All my programming will be done on ScraperWiki, as such this is the only coding home I know. So if you’re new to ScraperWiki and want to make the site a scraping home-away-from-home, here are the basics for scraping, saving and downloading your data:

With these three simple steps you can take advantage of what ScraperWiki has to offer – writing, running and debugging code in an easy to use editor; collaborative coding with chat and user viewing functions; a dashboard with all your scrapers in one place; examples, cheat sheets and documentation; a huge range of libraries at your disposal; a datastore with API callback; and email alerts to let you know when your scrapers break.

So give it a go and let us know what you think!

Source:https://blog.scraperwiki.com/2011/04/scrape-it-save-it-get-it/

Multiple Listing Service Gets Favorable Appellate Ruling in Scraping Lawsuit

This is a follow-up to our massive post on anti-scraping lawsuits in the real estate industry from New Year’s Eve 2012 (Note: the portion on MRIS is about halfway through the post, labeled “Same Writ, Different Plaintiff”).

AHRN is a California real estate broker that owns and operates NeighborCity.com. The site gets its data in part by scraping from MLS databases–in this case, MRIS. As part of the scraping, however, AHRN had collected and displayed copyrighted photographs among the bits and pieces of general textual information about the properties. MRIS sent a cease and desist letter to AHRN, and filed suit alleging various copyright claims after the parties failed to agree on a license to use the photographs. Ultimately, a district court in Maryland granted a motion made by MRIS for a preliminary injunction.

When we last left off, the district court had revised its preliminary injunction order to enjoin only AHRN’s use of MRIS’s photographs–not the compilation itself or any textual elements that may be considered a part of it. Since then, AHRN appealed the injunction. On July 18th, the Fourth Circuit Court of Appeals affirmed.

Background

shutterstock_108008486.jpgAHRN argued that MRIS failed to show a likelihood of success on its copyright infringement claim because MRIS: (1) failed to register its copyright in the individual photographs when it registered the database, and (2) did not have a copyright interest in the photographs because the subscribers’ electronic agreement to MRIS’s terms of use failed to transfer those rights.

 MRIS Did Not Fail to Register Its Interest in the Photographs

This first question revolved around the scope of MRIS’s registrations. AHRN argued that MRIS’s collective work registrations did not cover the individual photographs because MRIS did not identify the names of the authors and titles of those works. MRIS argued that 17 U.S.C. §409 did not require any such identification when applied to collective works, and that its general description of the pre-existing photographs’ inclusion sufficed.

The court began its discussion by noting the “ambiguous” nature of §409’s language and its varying judicial interpretations. Some courts have barred infringement suits because the collective work registrant failed to list the authors, while others have allowed infringement suits where the registrant owns the rights to the component works as well as the collective work.

In this case, the court agreed with MRIS and found that the latter approach was more consistent with the relevant statutes and regulations:

    Adding impediments to automated database authors’ attempts to register their own component works conflicts with the general purpose of Section 409 to encourage prompt registration . . . and thwarts the specific goal embodied in Section 408 of easing the burden on group registrations[.]

As part of its decision, the court looked favorably upon the 3Taps case, in which Craigslist sued 3Taps and Padmapper for scraping and repackaging its online classified ads. In that case, the court reasoned that it would be “inefficient” to require registrants to list each author of an extremely large number of component works to which the registrant already had obtained an exclusive license.

Having found that MRIS’s general description satisfied § 409’s pre-suit registration requirement, the court moved on to the merits of MRIS’s infringement claim–more specifically, the question of whether MRIS’s Terms of Use actually transferred a copyright interest to its subscribers’ photographs.

E-SIGN Applies to Assignments of Copyrights and Overrides § 204

AHRN challenged MRIS’s ownership of the photographs by arguing that an MLS subscriber’s electronic agreement to MRIS’s Terms of Use does not operate as an assignment of rights under § 204, which requires a signed “writing.”

In a bad sign for AHRN, the court began its discussion by volunteering an argument that MRIS did not even bring up:

    [I]n situations where “the copyright [author] appears to have no dispute with its [assignee] on this matter, it would be anomalous to permit a third party infringer to invoke [Section 204(a)’s signed writing requirement] against the [assignee].”

With that in mind, the court went on to discuss the E-SIGN act’s impact on the conveyance of copyrights. After establishing the meaning of “e-signature,” the court focused on whether the act was limited from covering this type of situation.

    The Act provides that it “does not . . . limit, alter, or otherwise affect any requirement imposed by a statute, regulation, or rule of law . . . other than a requirement that contracts or other records be written, signed, or in nonelectric form[.]”

The court emphasized the phrase “other than,” reasoning that a plain reading of the E-SIGN language showed that Congress intended the provisions to limit § 204. It also noted that Congress did not list copyright assignments among the various agreements to which E-SIGN did not apply–nor was there a catchall that included such assignments.

The court then turned to the Hermosilla case, in which a district court in Florida upheld the validity of a copyright conveyance via e-mail. It emphasized the Hermosilla court’s reliance on the purpose of § 204–“to resolve disputes between copyright owners and transferees and to protect copyright holders from persons mistakenly or fraudulently claiming oral licenses or copyright ownership.” The appellate court agreed with the Hermosilla court that allowing assignment via e-mail actually helped cut down on these types of disputes.

    To invalidate copyright transfer agreements solely because they were made electronically would thwart the clear congressional intent embodied in the E-Sign Act.

All in all, the court basically said “we don’t see why E-SIGN shouldn’t apply.” Note that it did not pass judgment specifically on whether MRIS’s Terms of Use constituted a valid contract. It simply mentioned that AHRN waived that argument by not bringing it up sooner.

Source: http://blog.ericgoldman.org/archives/2013/07/multiple_listin_1.htm

Scraping XML Tables with R

A couple of my good friends also recently started a sports analytics blog. We’ve decided to collaborate on a couple of studies revolving around NBA data found at www.basketball-reference.com. This will be the first part of that project!

Data scientists need data. The internet has lots of data. How can I get that data into R? Scrape it!

People have been scraping websites for as long as there have been websites. It’s gotten pretty easy using R/Python/whatever other tool you want to use. This post shows how to use R to scrape the demographic information for all NBA and ABA players listed at www.basketball-reference.com.

Here’s the code:

###### Settings

library(XML)

 ###### URLs

url<-paste0("http://www.basketball-reference.com/players/",letters,"/")

len<-length(url)

 ###### Reading data

tbl<-readHTMLTable(url[1])[[1]]

 for (i in 2:len)

    {tbl<-rbind(tbl,readHTMLTable(url[i])[[1]])}

 ###### Formatting data

colnames(tbl)<-c("Name","StartYear","EndYear","Position","Height","Weight","BirthDate","College")

tbl$BirthDate<-as.Date(tbl$BirthDate[1],format="%B %d, %Y")

Created by Pretty R at inside-R.org

And here’s the result:Result

Source: http://www.r-bloggers.com/scraping-xml-tables-with-r/

A Content Marketer's Guide to Data Scraping

As digital marketers, big data should be what we use to inform a lot of the decisions we make. Using intelligence to understand what works within your industry is absolutely crucial within content campaigns, but it blows my mind to know that so many businesses aren't focusing on it.

One reason I often hear from businesses is that they don't have the budget to invest in complex and expensive tools that can feed in reams of data to them. That said, you don't always need to invest in expensive tools to gather valuable intelligence — this is where data scraping comes in.

Just so you understand, here's a very brief overview of what data scraping is from Wikipedia:

    "Data scraping is a technique in which a computer program extracts data from human-readable output coming from another program."

Essentially, it involves crawling through a web page and gathering nuggets of information that you can use for your analysis. For example, you could search through a site like Search Engine Land and scrape the author names of each of the posts that have been published, and then you could correlate this to social share data to find who the top performing authors are on that website.

Hopefully, you can start to see how this data can be valuable. What's more, it doesn't require any coding knowledge — if you're able to follow my simple instructions, you can start gathering information that will inform your content campaigns. I've recently used this research to help me get a post published on the front page of BuzzFeed, getting viewed over 100,000 times and channeling a huge amount of traffic through to my blog.

Disclaimer: One thing that I really need to stress before you read on is the fact that scraping a website may breach its terms of service. You should ensure that this isn't the case before carrying out any scraping activities. For example, Twitter completely prohibits the scraping of information on their site. This is from their Terms of Service:

    "crawling the Services is permissible if done in accordance with the provisions of the robots.txt file, however, scraping the Services without the prior consent of Twitter is expressly prohibited"

Google similarly forbids the scraping of content from their web properties:

    Google's Terms of Service do not allow the sending of automated queries of any sort to our system without express permission in advance from Google.

So be careful, kids.
Content analysis

Mastering the basics of data scraping will open up a whole new world of possibilities for content analysis. I'd advise any content marketer (or at least a member of their team) to get clued up on this.

Before I get started on the specific examples, you'll need to ensure that you have Microsoft Excel on your computer (everyone should have Excel!) and also the SEO Tools plugin for Excel (free download here). I put together a full tutorial on using the SEO tools plugin that you may also be interested in.

Alongside this, you'll want a web crawling tool like Screaming Frog's SEO Spider or Xenu Link Sleuth (both have free options). Once you've got these set up, you'll be able to do everything that I outline below.

So here are some ways in which you can use scraping to analyse content and how this can be applied into your content marketing campaigns:

1. Finding the different authors of a blog

Analysing big publications and blogs to find who the influential authors are can give you some really valuable data. Once you have a list of all the authors on a blog, you can find out which of those have created content that has performed well on social media, had a lot of engagement within the comments and also gather extra stats around their social following, etc.

I use this information on a daily basis to build relationships with influential writers and get my content placed on top tier websites. Here's how you can do it:

Step 1: Gather a list of the URLs from the domain you're analysing using Screaming Frog's SEO Spider. Simply add the root domain into Screaming Frog's interface and hit start (if you haven't used this tool before, you can check out my tutorial here).

Once the tool has finished gathering all the URLs (this can take a little while for big websites), simply export them all to an Excel spreadsheet.

Step 2: Open up Google Chrome and navigate to one of the article pages of the domain you're analysing and find where they mention the author's name (this is usually within an author bio section or underneath the post title). Once you've found this, right-click their name and select inspect element (this will bring up the Chrome developer console).

Within the developer console, the line of code associated to the author's name that you selected will be highlighted (see the below image). All you need to do now is right-click on the highlighted line of code and press Copy XPath.

For the Search Engine Land website, the following code would be copied:

//*[@id="leftCol"]/div[2]/p/span/a

This may not make any sense to you at this stage, but bear with me and you'll see how it works.

Step 3: Go back to your spreadsheet of URLs and get rid of all the extra information that Screaming Frog gives you, leaving just the list of raw URLs – add these to the first column (column A) of your worksheet.

Step 4: In cell B2, add the following formula:

=XPathOnUrl(A2,"//*[@id='leftCol']/div[2]/p/span/a")

Just to break this formula down for you, the function XPathOnUrl allows you to use the XPath code directly within (this is with the SEO Tools plugin installed; it won't work without this). The first element of the function specifies which URL we are going to scrape. In this instance I've selected cell A2, which contains a URL from the crawl I did within Screaming Frog (alternatively, you could just type the URL, making sure that you wrap it within quotation marks).

Finally, the last part of the function is our XPath code that we gathered. One thing to note is that you have to remove the quotation marks from the code and replace them with apostrophes. In this example, I'm referring to the "leftCol" section, which I've changed to ‘leftCol' — if you don't do this, Excel won't read the formula correctly.

Once you press enter, there may be a couple of seconds delay whilst the SEO Tools plugin crawls the page, then it will return a result. It's worth mentioning that within the example I've given above, we're looking for author names on article pages, so if I try to run this on a URL that isn't an article (e.g. the homepage) I will get an error.

For those interested, the XPath code itself works by starting at the top of the code of the URL specified and following the instructions outlined to find on-page elements and return results. So, for the following code:

//*[@id='leftCol']/div[2]/p/span/a

We're telling it to look for any element (//*) that has an id of leftCol (@id='leftCol') and then go down to the second div tag after this (div[2]), followed by a p tag, a span tag and finally, an a tag (/p/span/a). The result returned should be the text within this a tag.

Don't worry if you don't understand this, but if you do, it will help you to create your own XPath. For example, if you wanted to grab the output of an a tag that has rel=author attached to it (another great way of finding page authors), then you could use some XPath that looked a little something like this:

//a[@rel='author']

As a full formula within Excel it would look something like this:

=XPathOnUrl(A2,"//a[@rel='author']")

Once you've created the formula, you can drag it down and apply it to a large number of URLs all at once. This is a huge time-saver as you'd have to manually go through each website and copy/paste each author to get the same results without scraping – I don't need to explain how long this would take.

Now that I've explained the basics, I'll show you some other ways in which scraping can be used…

2. Finding extra details around page authors

So, we've found a list of author names, which is great, but to really get some more insight into the authors we will need more data. Again, this can often be scraped from the website you're analysing.

Most blogs/publications that list the names of the article author will actually have individual author pages. Again, using Search Engine Land as an example, if you click my name at the top of this post you will be taken to a page that has more details on me, including my Twitter profile, Google+ profile and LinkedIn profile. This is the kind of data that I'd want to gather because it gives me a point of contact for the author I'm looking to get in touch with.

Here's how you can do it.

Step 1: First we need to get the author profile URLs so that we can scrape the extra details off of them. To do this, you can use the same approach to find the author's name, with just a little addition to the formula:

=XPathOnUrl(A2,"//a[@rel='author']", <strong>"href"</strong>)

The addition of the "href" part of the formula will extract the output of the href attribute of the atag. In Lehman terms, it will find the hyperlink attached to the author name and return that URL as a result.

Step 2: Now that we have the author profile page URLs, you can go on and gather the social media profiles. Instead of scraping the article URLs, we'll be using the profile URLs.

So, like last time, we need to find the XPath code to gather the Twitter, Google+ and LinkedIn links. To do this, open up Google Chrome and navigate to one of the author profile pages, right-click on the Twitter link and select Inspect Element.

Once you've done this, hover over the highlighted line of code within Chrome's developer tools, right-click and select Copy XPath.

Step 3: Finally, open up your Excel spreadsheet and add in the following formula (using the XPath that you've copied over):

=XPathOnUrl(C2,"//*[@id='leftCol']/div[2]/p/a[2]", "href")

Remember that this is the code for scraping Search Engine Land, so if you're doing this on a different website, it will almost certainly be different. One important thing to highlight here is that I've selected cell C2 here, which contains the URL of the author profile page and not just the article page. As well as this, you'll notice that I've included "href" at the end because we want the actual Twitter profile URL and not just the words ‘Twitter'.

You can now repeat this same process to get the Google+ and LinkedIn profile URLs and add it to your spreadsheet. Hopefully you're starting to see the value in this, and how it can be used to gather a lot of intelligence that can be used for all kinds of online activity, not least your SEO and social media campaigns.

3. Gathering the follower counts across social networks

Now that we have the author's social media accounts, it makes sense to get their follower counts so that they can be ranked based on influence within the spreadsheet.

Here are the final XPath formulae that you can plug straight into Excel for each network to get their follower counts. All you'll need to do is replace the text INSERT SOCIAL PROFILE URL with the cell reference to the Google+/LinkedIn URL:

Google+:

=XPathOnUrl(<strong>INSERTGOOGLEPROFILEURL</strong>,"//span[@class='BOfSxb']")

LinkedIn:

=XPathOnUrl(<strong>INSERTLINKEDINURL</strong>,"//dd[@class='overview-connections']/p/strong")

4. Scraping page titles

Once you've got a list of URLs, you're going to want to get an idea of what the content is actually about. Using this quick bit of XPath against any URL will display the title of the page:

=XPathOnUrl(A2,"//title")

To be fair, if you're using the SEO Tools plugin for Excel then you can just use the built-in feature to scrape page titles, but it's always handy to know how to do it manually!

A nice extra touch for analysis is to look at the number of words used within the page titles. To do this, use the following formula:

=CountWords(A2)

From this you can get an understanding of what the optimum title length of a post within a website is. This is really handy if you're pitching an article to a specific publication. If you make the post the best possible fit for the site and back up your decisions with historical data, you stand a much better chance of success.

Taking this a step further, you can gather the social shares for each URL using the following functions:

Twitter:

=TwitterCount(<strong>INSERTURLHERE</strong>)

Facebook:

=FacebookLikes(<strong>INSERTURLHERE</strong>)

Google+:

=GooglePlusCount(<strong>INSERTURLHERE</strong>)

Note: You can also use a tool like URL Profiler to pull in this data, which is much better for large data sets. The tool also helps you to gather large chunks of data from other social networks, link data sources like Ahrefs, Majestic SEO and Moz, which is awesome.

If you want to get even more social stats then you can use the SharedCount API, and this is how you go about doing it…

Firstly, create a new column in your Excel spreadsheet and add the following formula (where A2 is the URL of the webpage you want to gather social stats for):

=CONCATENATE("http://api.sharedcount.com/?url=",A2)

You should now have a cell that contains your webpage URL prefixed with the SharedCount API URL. This is what we will use to gather social stats. Now here's the Excel formula to use for each network (where B2 is the cell that contaiins the formula above):

StumbleUpon:

=JsonPathOnUrl(B2,"StumbleUpon")

Reddit:

=JsonPathOnUrl(B2,"Reddit")

Delicious:

=JsonPathOnUrl(B2,"Delicious")

Digg:

=JsonPathOnUrl(B2,"Diggs")

Pinterest:

=JsonPathOnUrl(B2,"Pinterest")

LinkedIn:

=JsonPathOnUrl(B2,"Linkedin")

Facebook Shares:

=JsonPathOnUrl(B2,"Facebook.share_count")

Facebook Comments:

=JsonPathOnUrl(B2,"Facebook.comment_count")

Once you have this data, you can start looking much deeper into the elements of a successful post. Here's an example of a chart that I created around a large sample of articles that I analysed within Upworthy.com.

The chart looks at the average number of social shares that an article on Upworthy receives vs the number of words within its title. This is invaluable data that can be used across a whole host of different on-page elements to get the perfect article template for the site you're pitching to.

See, big data is useful!

5. Date/time the post was published

Along with analysing the details of headlines that are working within a site, you may want to look at the optimal posting times for best results. This is something that I regularly do within my blogs to ensure that I'm getting the best possible return from the time I spend writing.

Every site is different, which makes it very difficult for an automated, one-size-fits-all tool to gather this information. Some sites will have this data within the <head> section of their webpages, but others will display it directly under the article headline. Again, Search Engine Land is a perfect example of a website doing this…

So here's how you can scrape this information from the articles on Search Engine Land:

=XPathOnUrl(<strong>INSERTARTICLEURL</strong>,"//*[@class='dateline']/text()")

Now you've got the date and time of the post. You may want to trim this down and reformat it for your data analysis, but you've got it all in Excel so that should be pretty easy.

Extra reading

Data scraping is seriously powerful, and once you've had a bit of a play around with it you'll also realise that it's not that complicated. The examples that I've given are just a starting point but once you get your creative head on, you'll soon start to see the opportunities that arise from this intelligence.

Here's some extra reading that you might find useful:

    http://findmyblogway.com/scraping-communities-with-xpath/

    http://builtvisible.com/data-entry-is-a-waste-of-time/

    http://www.seotakeaways.com/data-scraping-guide-for-seo/

    http://okdork.com/2014/04/30/the-step-by-step-guide-to-10x-growth-for-any-blog/

TL;DR

    Start using actual data to inform your content campaigns instead of going on your gut feeling.

    Gather intelligence around specific domains you want to target for content placement and create the perfect post for their audience.

    Get clued up on XPath and JSON through using the SEO Tools plugin for Excel.

    Spend more time analysing what content will get you results as opposed to what sites will give you links!

    Check the website's ToS before scraping.

Source:http://moz.com/blog/a-content-marketers-guide-to-data-scraping

Data Scraping Guide for SEO & Analytics

Data scraping can help you a lot in competitive analysis as well as pulling out data from your client’s website like extracting the titles, keywords and content categories.

You can quickly get an idea of which keywords are driving traffic to a website, which content categories are attracting links and user engagement, what kind of resources will it take to rank your site…………and the list goes on…

 Scraping Organic Search Results

By scraping organic search results you can quickly find out your SEO competitors for a particular search term. You can determine the title tags and the keywords they are targeting.

    The easiest way to scrape organic search results is by using the SERPs Redux bookmarklet.

For e.g if you scrape organic listings for the search term ‘seo tools’ using this bookmarklet, you may see the following results:

You can copy paste the websites URLs and title tags easily into your spreadsheet from the text boxes.

    Pro Tip by Tahir Fayyaz:

    Just wanted to add a tip for people using the SERPs Redux bookmarklet.

    If you have a data separated over multiple pages that you want to scrape you can use AutoPager for Firefox or Chrome to loads x amount of pages all on one page and then scrape it all using the bookmarklet.

Scraping on page elements from a web document

Through this Excel Plugin by Niels Bosma you can fetch several on-page elements from a URL or list of URLs like:

    Title tag
    Meta description tag
    Meta keywords tag
    Meta robots tag
    H1 tag
    H2 tag
    HTTP Header
    Backlinks
    Facebook likes etc.

Scraping data through Google Docs

Google docs provide a function known as importXML through which you can import data from web documents directly into Google Docs spreadsheet. However to use this function you must be familiar with X-path expressions.

    Syntax: =importXML(URL,X-path-query)

    url=> URL of the web page from which you want to import the data.

    x-path-query => A query language used to extract data from web pages.

You need to understand following things about X-path in order to use importXML function:

1. Xpath terminology- What are nodes and kind of nodes like element nodes, attribute nodes etc.

2. Relationship between nodes- How different nodes are related to each other. Like parent node, child node, siblings etc.

3. Selecting nodes- The node is selected by following a path known as the path expression.

4. Predicates – They are used to find a specific node or a node that contains a specific value. They are always embedded in square brackets.

If you follow the x-path tutorial then it should not take you more than an hour to understand how X path expressions works.

Understanding path expressions is easy but building them is not. That’s is why i use a firefbug extension named ‘X-Pather‘ to quickly generate path expressions while browsing HTML and XML documents.

Since X-Pather is a firebug extension, it means you first need to install firebug in order to use it.

 How to scrape data using importXML()

Step-1: Install firebug – Through this add on you can edit & monitor CSS, HTML, and JavaScript while you browse.

Step-2: Install X-pather – Through this tool you can generate path expressions while browsing a web document. You can also evaluate path expressions.

Step-3: Go to the web page whose data you want to scrape. Select the type of element you want to scrape. For e.g. if you want to scrape anchor text, then select one anchor text.

Step-4: Right click on the selected text and then select ‘show in Xpather’ from the drop down menu.

Then you will see the Xpather browser from where you can copy the X-path.

Here i have selected the text ‘Google Analytics’, that is why the xpath browser is showing ‘Google Analytics’ in the content section. This is my xpath:

    /html/body/div[@id='page']/div[@id='page-ext']/div[@id='main']/div[@id='main-ext']/div[@id='mask-3']/div[@id='mask-2']/div[@id='mask-1']/div[@id='primary-content']/div/div/div[@id='post-58']/div/ol[2]/li[1]/a

Pretty scary huh. It can be even more scary if you try to build it manually. I want to scrape the name of all the analytic tools from this page: killer seo tools. For this i need to modify the aforesaid path expression into a formula.

This is possible only if i can determine static and variable nodes between two or more path expressions. So i determined the path expression of another element ‘Google Analytics Help center’ (second in the list) through X-pather:

    /html/body/div[@id='page']/div[@id='page-ext']/div[@id='main']/div[@id='main-ext']/div[@id='mask-3']/div[@id='mask-2']/div[@id='mask-1']/div[@id='primary-content']/div/div/div[@id='post-58']/div/ol[2]/li[2]/a

Now we can see that the node which has changed between the original and new path expression is the final ‘li’ element: li[1] to li[2]. So i can come up with following final path expression:

    /html/body/div[@id='page']/div[@id='page-ext']/div[@id='main']/div[@id='main-ext']/div[@id='mask-3']/div[@id='mask-2']/div[@id='mask-1']/div[@id='primary-content']/div/div/div[@id='post-58']/div/ol[2]//li/a

Now all i have to do is copy-paste this final path expression as an argument to the importXML function in Google Docs spreadsheet. Then the function will extract all the names of Google Analytics tool from my killer SEO tools page.

This is how you can scrape data using importXML.

    Pro Tip by Niels Bosma: “Anything you can do with importXML in Google docs you can do with XPathOnUrl directly in Excel.”

    To use XPathOnUrl function you first need to install the Niels Bosma’s Excel plugin. It is not a built in function in excel.

Note:You can also use a free tool named Scrapy for data scraping. It is an an open source web scraping framework and is used to extract structured data from web pages & APIs. You need to know Python (a programming language) in order to use scrapy.

Scraping on-page elements of an entire website

There are two awesome tools which can help you in scraping on-page elements (title tags, meta descriptions, meta keywords etc) of an entire website. One is the evergreen and free Xenu Link Sleuth and the other is the mighty Screaming Frog SEO Spider.

What make these tools amazing is that you can scrape the data of entire website and download it into excel. So if you want to know the keywords used in the title tag on all the web pages of your competitor’s website then you know what you need to do.

Note: Save the Xenu data as a tab separated text file and then open the file in Excel.

 Scraping organic and paid keywords of an entire website

The tool that i use for scraping keywords is SEMRush. Through this awesome tool i can determine which organic and paid keyword are driving traffic to my competitor’s website and then can download the whole list into excel for keyword research. You can get more details about this tool through this post: Scaling Keyword Research & Competitive Analysis to new heights

Scraping keywords from a webpage

Through this excel macro spreadsheet from seogadget you can fetch keywords from the text of a URL(s). However you need an Alchemy API key to use this macro.

You can get the Alchemy API key from here

Scraping keywords data from Google Adwords API

If you have access to Google Adwords API then you can install this plugin from seogadget website. This plugin creates a series of functions designed to fetch keywords data from the Google Adwords API like:

getAdWordAvg()- returns average search volume from the adwords API.

getAdWordStats() – returns local search volume and previous 12 months separated by commas

getAdWordIdeas() – returns keyword suggestions based on API suggest service.

Check out this video to know how this plug-in works

Scraping Google Adwords Ad copies of any website

I use the tool SEMRush to scrape and download the Google Adwords ad copies of my competitors into excel and then mine keywords or just get ad copy ideas.  Go to semrush, type the competitor website URL and then click on ‘Adwords Ad texts’ link on the left hand side menu. Once you see the report you can download it into excel.

Scraping back links of an entire website

The tool that you can use to scrape and download the back links of an entire website is: open site explorer

Scraping Outbound links from web pages

Garrett French of citation Labs has shared an excellent tool: OBL Scraper+Contact Finder which can scrape outbound links and contact details from a URL or URL list. This tool can help you a lot in link building. Check out this video to know more about this awesome tool:

Scraper – Google chrome extension

This chrome extension can scrape data from web pages and export it to Google docs. This tool is simple to use. Select the web page element/node you want to scrape. Then right click on the selected element and select ‘scrape similar’.

Any element/node that’s similar to what you have selected will be scraped by the tool which you can later export to Google Docs. One big advantage of this tool is that it reduces our dependency on building Xpath expressions and make scraping easier.

See how easy it is to scrape name and URLs of all the Analytics tools without using Xpath expressions.

Source: http://www.optimizesmart.com/data-scraping-guide-for-seo/

Interactive Crawls for Scraping AJAX Pages on the Web

Crawling pages on the web has become an everyday affair for most enterprises. Too often do we come across offline businesses as well who’d like data gathered from the web for internal analyses. All this eventually to serve customers faster and better. At times, when the crawl job is high-end cum high-scale, businesses also consider DaaS providers to supplement their efforts.

However, the web landscape too has evolved with newer technologies that provide fancy experiences to web users. AJAX elements are one such common aid that leave even the DaaS providers perplexed. They come in various forms from a user’s point of view-

1. Load more results on the same page

2. Filter results based on various selection criteria

3. Submit forms, etc.

When crawling a non-AJAX page, simple GET requests do the job. However, AJAX pages work with POST requests that are not easy to trace for a normal bot.

Difference between GET request and POST request- Scraping

GET vs. POST

At PromptCloud, from our experience with a number of AJAX sites on the web, we’ve crossed the tech barrier. Below is a quick review about the challenges that come with AJAX crawling and its indicative solutions-

1. Javascript Emulations- A bot essentially emulates human browsing to fetch pages. When this needs to be done for Javascript components on a page, it gets tricky. Headless browser, which emulates human interaction with a web page without an interface, is the current approach. These browsers click on various elements/ dropdown lists that are embedded within Javascript code and capture responses to be transferred to programs. Which headless browser to pick depends on what fits well into your current stack.

2. Fetch Bandwidths- Unlike GET requests which complete pretty quickly, POST requests take quite a bit of time due to the number of events involved per fetch. Hence a good amount of bandwidth needs to be allocated in order to receive the response. For the same reason, wait times need to be taken care of too else you might end up with incomplete responses.

3. .NET Architectures- This is a more complex scenario related to maintaining the View State. Most of the postbacks come with an event and its validation. The bot needs to track the view state and pass validations for the event to occur so that the code can be executed and results captured. This is achieved by adopting a mechanism to restore states if things break midway.

4. Page Encoding- Request and response headers need to be taken care of on AJAX pages. The request needs to be sent in the exact format as expected by the server (Content-type or media type, accept fields, etc.) and similarly responses need to be parsed based on the content-type.

A Use Case

One of our clients who is into sale of event tickets at discounted rates had us crawl one of the ticketing sites on the web weekly; one of the most complex AJAX crawling we’ve dealt with so far. For the data that was to be extracted, multiple AJAX fetches were needed depending on the selections made. Requests had to be made for a combination of items from the dropdown box. These came with cookies and session IDs. To add to the challenge the site was extremely dynamic and changed its structure every week making it difficult for us to follow what data was where on the page.

We developed an AJAX crawler specific to this site to take care of all the dynamics. Response times were taken care of so that we didn’t miss any relevant information. We included an ML component to improve the crawler which is now pretty stable irrespective of changes on the site.

Overall, AJAX crawling requires more compute power in addition to the tech expertise. And because there’s no uniformity on the web, there’s always a new challenge to overcome in this landscape. It wouldn’t be an overrating if we said we’ve done a good job at that so far and have developed the knack :)

Reach out to us for any kind of web scraping/ crawling- either AJAX or not. We’ll take care of the complexities.

Source: https://www.promptcloud.com/blog/web-scraping-interactive-ajax-crawls/

A Content Marketer's Guide to Data Scraping

As digital marketers, big data should be what we use to inform a lot of the decisions we make. Using intelligence to understand what works within your industry is absolutely crucial within content campaigns, but it blows my mind to know that so many businesses aren't focusing on it.

One reason I often hear from businesses is that they don't have the budget to invest in complex and expensive tools that can feed in reams of data to them. That said, you don't always need to invest in expensive tools to gather valuable intelligence — this is where data scraping comes in.

Just so you understand, here's a very brief overview of what data scraping is from Wikipedia:

    "Data scraping is a technique in which a computer program extracts data from human-readable output coming from another program."

Essentially, it involves crawling through a web page and gathering nuggets of information that you can use for your analysis. For example, you could search through a site like Search Engine Land and scrape the author names of each of the posts that have been published, and then you could correlate this to social share data to find who the top performing authors are on that website.

Hopefully, you can start to see how this data can be valuable. What's more, it doesn't require any coding knowledge — if you're able to follow my simple instructions, you can start gathering information that will inform your content campaigns. I've recently used this research to help me get a post published on the front page of BuzzFeed, getting viewed over 100,000 times and channeling a huge amount of traffic through to my blog.

Disclaimer: One thing that I really need to stress before you read on is the fact that scraping a website may breach its terms of service. You should ensure that this isn't the case before carrying out any scraping activities. For example, Twitter completely prohibits the scraping of information on their site. This is from their Terms of Service:

    "crawling the Services is permissible if done in accordance with the provisions of the robots.txt file, however, scraping the Services without the prior consent of Twitter is expressly prohibited"

Google similarly forbids the scraping of content from their web properties:

    Google's Terms of Service do not allow the sending of automated queries of any sort to our system without express permission in advance from Google.

So be careful, kids.

Content analysis

Mastering the basics of data scraping will open up a whole new world of possibilities for content analysis. I'd advise any content marketer (or at least a member of their team) to get clued up on this.

Before I get started on the specific examples, you'll need to ensure that you have Microsoft Excel on your computer (everyone should have Excel!) and also the SEO Tools plugin for Excel (free download here). I put together a full tutorial on using the SEO tools plugin that you may also be interested in.

Alongside this, you'll want a web crawling tool like Screaming Frog's SEO Spider or Xenu Link Sleuth (both have free options). Once you've got these set up, you'll be able to do everything that I outline below.

So here are some ways in which you can use scraping to analyse content and how this can be applied into your content marketing campaigns:

1. Finding the different authors of a blog

Analysing big publications and blogs to find who the influential authors are can give you some really valuable data. Once you have a list of all the authors on a blog, you can find out which of those have created content that has performed well on social media, had a lot of engagement within the comments and also gather extra stats around their social following, etc.

I use this information on a daily basis to build relationships with influential writers and get my content placed on top tier websites. Here's how you can do it:

Step 1: Gather a list of the URLs from the domain you're analysing using Screaming Frog's SEO Spider. Simply add the root domain into Screaming Frog's interface and hit start (if you haven't used this tool before, you can check out my tutorial here).

Once the tool has finished gathering all the URLs (this can take a little while for big websites), simply export them all to an Excel spreadsheet.

Step 2: Open up Google Chrome and navigate to one of the article pages of the domain you're analysing and find where they mention the author's name (this is usually within an author bio section or underneath the post title). Once you've found this, right-click their name and select inspect element (this will bring up the Chrome developer console).

Within the developer console, the line of code associated to the author's name that you selected will be highlighted (see the below image). All you need to do now is right-click on the highlighted line of code and press Copy XPath.

For the Search Engine Land website, the following code would be copied:

//*[@id="leftCol"]/div[2]/p/span/a

This may not make any sense to you at this stage, but bear with me and you'll see how it works.

Step 3: Go back to your spreadsheet of URLs and get rid of all the extra information that Screaming Frog gives you, leaving just the list of raw URLs – add these to the first column (column A) of your worksheet.

Step 4: In cell B2, add the following formula:

=XPathOnUrl(A2,"//*[@id='leftCol']/div[2]/p/span/a")

Just to break this formula down for you, the function XPathOnUrl allows you to use the XPath code directly within (this is with the SEO Tools plugin installed; it won't work without this). The first element of the function specifies which URL we are going to scrape. In this instance I've selected cell A2, which contains a URL from the crawl I did within Screaming Frog (alternatively, you could just type the URL, making sure that you wrap it within quotation marks).

Finally, the last part of the function is our XPath code that we gathered. One thing to note is that you have to remove the quotation marks from the code and replace them with apostrophes. In this example, I'm referring to the "leftCol" section, which I've changed to ‘leftCol' — if you don't do this, Excel won't read the formula correctly.

Once you press enter, there may be a couple of seconds delay whilst the SEO Tools plugin crawls the page, then it will return a result. It's worth mentioning that within the example I've given above, we're looking for author names on article pages, so if I try to run this on a URL that isn't an article (e.g. the homepage) I will get an error.

For those interested, the XPath code itself works by starting at the top of the code of the URL specified and following the instructions outlined to find on-page elements and return results. So, for the following code:

//*[@id='leftCol']/div[2]/p/span/a

We're telling it to look for any element (//*) that has an id of leftCol (@id='leftCol') and then go down to the second div tag after this (div[2]), followed by a p tag, a span tag and finally, an a tag (/p/span/a). The result returned should be the text within this a tag.

Don't worry if you don't understand this, but if you do, it will help you to create your own XPath. For example, if you wanted to grab the output of an a tag that has rel=author attached to it (another great way of finding page authors), then you could use some XPath that looked a little something like this:

//a[@rel='author']

As a full formula within Excel it would look something like this:

=XPathOnUrl(A2,"//a[@rel='author']")

Once you've created the formula, you can drag it down and apply it to a large number of URLs all at once. This is a huge time-saver as you'd have to manually go through each website and copy/paste each author to get the same results without scraping – I don't need to explain how long this would take.

Now that I've explained the basics, I'll show you some other ways in which scraping can be used…

2. Finding extra details around page authors

So, we've found a list of author names, which is great, but to really get some more insight into the authors we will need more data. Again, this can often be scraped from the website you're analysing.

Most blogs/publications that list the names of the article author will actually have individual author pages. Again, using Search Engine Land as an example, if you click my name at the top of this post you will be taken to a page that has more details on me, including my Twitter profile, Google+ profile and LinkedIn profile. This is the kind of data that I'd want to gather because it gives me a point of contact for the author I'm looking to get in touch with.

Here's how you can do it.

Step 1: First we need to get the author profile URLs so that we can scrape the extra details off of them. To do this, you can use the same approach to find the author's name, with just a little addition to the formula:

=XPathOnUrl(A2,"//a[@rel='author']", <strong>"href"</strong>)

The addition of the "href" part of the formula will extract the output of the href attribute of the atag. In Lehman terms, it will find the hyperlink attached to the author name and return that URL as a result.

Step 2: Now that we have the author profile page URLs, you can go on and gather the social media profiles. Instead of scraping the article URLs, we'll be using the profile URLs.

So, like last time, we need to find the XPath code to gather the Twitter, Google+ and LinkedIn links. To do this, open up Google Chrome and navigate to one of the author profile pages, right-click on the Twitter link and select Inspect Element.

Once you've done this, hover over the highlighted line of code within Chrome's developer tools, right-click and select Copy XPath.

Step 3: Finally, open up your Excel spreadsheet and add in the following formula (using the XPath that you've copied over):

=XPathOnUrl(C2,"//*[@id='leftCol']/div[2]/p/a[2]", "href")

Remember that this is the code for scraping Search Engine Land, so if you're doing this on a different website, it will almost certainly be different. One important thing to highlight here is that I've selected cell C2 here, which contains the URL of the author profile page and not just the article page. As well as this, you'll notice that I've included "href" at the end because we want the actual Twitter profile URL and not just the words ‘Twitter'.

You can now repeat this same process to get the Google+ and LinkedIn profile URLs and add it to your spreadsheet. Hopefully you're starting to see the value in this, and how it can be used to gather a lot of intelligence that can be used for all kinds of online activity, not least your SEO and social media campaigns.

3. Gathering the follower counts across social networks

Now that we have the author's social media accounts, it makes sense to get their follower counts so that they can be ranked based on influence within the spreadsheet.

Here are the final XPath formulae that you can plug straight into Excel for each network to get their follower counts. All you'll need to do is replace the text INSERT SOCIAL PROFILE URL with the cell reference to the Google+/LinkedIn URL:

Google+:

=XPathOnUrl(<strong>INSERTGOOGLEPROFILEURL</strong>,"//span[@class='BOfSxb']")

LinkedIn:

=XPathOnUrl(<strong>INSERTLINKEDINURL</strong>,"//dd[@class='overview-connections']/p/strong")

4. Scraping page titles

Once you've got a list of URLs, you're going to want to get an idea of what the content is actually about. Using this quick bit of XPath against any URL will display the title of the page:

=XPathOnUrl(A2,"//title")

To be fair, if you're using the SEO Tools plugin for Excel then you can just use the built-in feature to scrape page titles, but it's always handy to know how to do it manually!

A nice extra touch for analysis is to look at the number of words used within the page titles. To do this, use the following formula:

=CountWords(A2)

From this you can get an understanding of what the optimum title length of a post within a website is. This is really handy if you're pitching an article to a specific publication. If you make the post the best possible fit for the site and back up your decisions with historical data, you stand a much better chance of success.

Taking this a step further, you can gather the social shares for each URL using the following functions:

Twitter:

=TwitterCount(<strong>INSERTURLHERE</strong>)

Facebook:

=FacebookLikes(<strong>INSERTURLHERE</strong>)

Google+:

=GooglePlusCount(<strong>INSERTURLHERE</strong>)

Note: You can also use a tool like URL Profiler to pull in this data, which is much better for large data sets. The tool also helps you to gather large chunks of data from other social networks, link data sources like Ahrefs, Majestic SEO and Moz, which is awesome.

If you want to get even more social stats then you can use the SharedCount API, and this is how you go about doing it…

Firstly, create a new column in your Excel spreadsheet and add the following formula (where A2 is the URL of the webpage you want to gather social stats for):

=CONCATENATE("http://api.sharedcount.com/?url=",A2)

You should now have a cell that contains your webpage URL prefixed with the SharedCount API URL. This is what we will use to gather social stats. Now here's the Excel formula to use for each network (where B2 is the cell that contaiins the formula above):

StumbleUpon:

=JsonPathOnUrl(B2,"StumbleUpon")

Reddit:

=JsonPathOnUrl(B2,"Reddit")

Delicious:

=JsonPathOnUrl(B2,"Delicious")

Digg:

=JsonPathOnUrl(B2,"Diggs")

Pinterest:

=JsonPathOnUrl(B2,"Pinterest")

LinkedIn:

=JsonPathOnUrl(B2,"Linkedin")

Facebook Shares:

=JsonPathOnUrl(B2,"Facebook.share_count")

Facebook Comments:

=JsonPathOnUrl(B2,"Facebook.comment_count")

Once you have this data, you can start looking much deeper into the elements of a successful post. Here's an example of a chart that I created around a large sample of articles that I analysed within Upworthy.com.

The chart looks at the average number of social shares that an article on Upworthy receives vs the number of words within its title. This is invaluable data that can be used across a whole host of different on-page elements to get the perfect article template for the site you're pitching to.

See, big data is useful!

5. Date/time the post was published

Along with analysing the details of headlines that are working within a site, you may want to look at the optimal posting times for best results. This is something that I regularly do within my blogs to ensure that I'm getting the best possible return from the time I spend writing.

Every site is different, which makes it very difficult for an automated, one-size-fits-all tool to gather this information. Some sites will have this data within the <head> section of their webpages, but others will display it directly under the article headline. Again, Search Engine Land is a perfect example of a website doing this…

So here's how you can scrape this information from the articles on Search Engine Land:

=XPathOnUrl(<strong>INSERTARTICLEURL</strong>,"//*[@class='dateline']/text()")

Now you've got the date and time of the post. You may want to trim this down and reformat it for your data analysis, but you've got it all in Excel so that should be pretty easy.

Extra reading

Data scraping is seriously powerful, and once you've had a bit of a play around with it you'll also realise that it's not that complicated. The examples that I've given are just a starting point but once you get your creative head on, you'll soon start to see the opportunities that arise from this intelligence.

Here's some extra reading that you might find useful:

    http://findmyblogway.com/scraping-communities-with-xpath/

    http://builtvisible.com/data-entry-is-a-waste-of-time/

    http://www.seotakeaways.com/data-scraping-guide-for-seo/

    http://okdork.com/2014/04/30/the-step-by-step-guide-to-10x-growth-for-any-blog/

TL;DR

    Start using actual data to inform your content campaigns instead of going on your gut feeling.

    Gather intelligence around specific domains you want to target for content placement and create the perfect post for their audience.

    Get clued up on XPath and JSON through using the SEO Tools plugin for Excel.

    Spend more time analysing what content will get you results as opposed to what sites will give you links!

    Check the website's ToS before scraping.

Source:http://moz.com/blog/a-content-marketers-guide-to-data-scraping

Web Scraping and Copyright

There are rigorous debates on the topic of copyright issues of a scraped data. Whether it is legal to use web scraping to extract data from a website or it’s just an illegal act that will lead you to a troublesome situation. There are certain implementations when we talk of web scraping. There are certain websites that will provide you with RSS feeds.

Just grab the piece use it and get the credit. However there are sites that do not allow such kind of cooperation (as we will call this!) and thus there is no other way to extract reliable data. Another way is to hold the “ctrl” plus “c” keys and wait for a while for the data to be copied to your computer.

Source:http://www.loginworks.com/blogs/web-scraping-blogs/web-scraping-copyright/

Scraping webdata from a website that loads data in a streaming fashion

I'm trying to scrape some data off of the FEC.gov website using python for a project of mine. Normally I use python

mechanize and beautifulsoup to do the scraping.

I've been able to figure out most of the issues but can't seem to get around a problem. It seems like the data is

streamed into the table and mechanize.Browser() just stops listening.

So here's the issue: If you visit http://query.nictusa.com/cgi-bin/can_ind/2011_P80003338/1/A ... you get the first 500

contributors whose last name starts with A and have given money to candidate P80003338 ... however, if you use

browser.open() at that url all you get is the first ~5 rows.

I'm guessing its because mechanize isn't letting the page fully load before the .read() is executed. I tried putting a

time.sleep(10) between the .open() and .read() but that didn't make much difference.

And I checked, there's no javascript or AJAX in the website (or at least none are visible when you use the 'view-

source'). SO I don't think its a javascript issue.

Any thoughts or suggestions? I could use selenium or something similar but that's something that I'm trying to avoid.

-Will

2 Answers

Why not use an html parser like lxml with xpath expressions.

I tried

>>> import lxml.html as lh
>>> data = lh.parse('http://query.nictusa.com/cgi-bin/can_ind/2011_P80003338/1/A')
>>> name = data.xpath('/html/body/table[2]/tr[5]/td[1]/a/text()')
>>> name
[' AABY, TRYGVE']
>>> name = data.xpath('//table[2]/*/td[1]/a/text()')
>>> len(name)
500
>>> name[499]
' AHMED, ASHFAQ'
>>>



Similarly, you can create xpath expression of your choice to work with.


Source: http://stackoverflow.com/questions/9435512/scraping-webdata-from-a-website-that-loads-data-in-a-streaming-

fashion

How can I circumvent page view limits when scraping web data using Python?

I am using Python to scrape US postal code population data from http:/www.city-data.com, through this directory: http://www.city-data.com/zipDir.html. The specific pages I am trying to scrape are individual postal code pages with URLs like this: http://www.city-data.com/zips/01001.html. All of the individual zip code pages I need to access have this same URL Format, so my script simply does the following for postal_code in range:

    Creates URL given postal code
    Tries to get response from URL
    If (2), Check the HTTP of that URL
    If HTTP is 200, retrieves the HTML and scrapes the data into a list
    If HTTP is not 200, pass and count error (not a valid postal code/URL)
    If no response from URL because of error, pass that postal code and count error
    At end of script, print counter variables and timestamp

The problem is that I run the script and it works fine for ~500 postal codes, then suddenly stops working and returns repeated timeout errors. My suspicion is that the site's server is limiting the page views coming from my IP address, preventing me from completing the amount of scraping that I need to do (all 100,000 potential postal codes).

My question is as follows: Is there a way to confuse the site's server, for example using a proxy of some kind, so that it will not limit my page views and I can scrape all of the data I need?

Thanks for the help! Here is the code:

##POSTAL CODE POPULATION SCRAPER##

import requests

import re

import datetime

def zip_population_scrape():

    """
    This script will scrape population data for postal codes in range
    from city-data.com.
    """
    postal_code_data = [['zip','population']] #list for storing scraped data

    #Counters for keeping track:
    total_scraped = 0
    total_invalid = 0
    errors = 0


    for postal_code in range(1001,5000):

        #This if statement is necessary because the postal code can't start
        #with 0 in order for the for statement to interate successfully
        if postal_code <10000:
            postal_code_string = str(0)+str(postal_code)
        else:
            postal_code_string = str(postal_code)

        #all postal code URLs have the same format on this site
        url = 'http://www.city-data.com/zips/' + postal_code_string + '.html'

        #try to get current URL
        try:
            response = requests.get(url, timeout = 5)
            http = response.status_code

            #print current for logging purposes
            print url +" - HTTP:  " + str(http)

            #if valid webpage:
            if http == 200:

                #save html as text
                html = response.text

                #extra print statement for status updates
                print "HTML ready"

                #try to find two substrings in HTML text
                #add the substring in between them to list w/ postal code
                try:           

                    found = re.search('population in 2011:</b> (.*)<br>', html).group(1)

                    #add to # scraped counter
                    total_scraped +=1

                    postal_code_data.append([postal_code_string,found])

                    #print statement for logging
                    print postal_code_string + ": " + str(found) + ". Data scrape successful. " + str(total_scraped) + " total zips scraped."
                #if substrings not found, try searching for others
                #and doing the same as above   
                except AttributeError:
                    found = re.search('population in 2010:</b> (.*)<br>', html).group(1)

                    total_scraped +=1

                    postal_code_data.append([postal_code_string,found])
                    print postal_code_string + ": " + str(found) + ". Data scrape successful. " + str(total_scraped) + " total zips scraped."

            #if http =404, zip is not valid. Add to counter and print log        
            elif http == 404:
                total_invalid +=1

                print postal_code_string + ": Not a valid zip code. " + str(total_invalid) + " total invalid zips."

            #other http codes: add to error counter and print log
            else:
                errors +=1

                print postal_code_string + ": HTTP Code Error. " + str(errors) + " total errors."

        #if get url fails by connnection error, add to error count & pass
        except requests.exceptions.ConnectionError:
            errors +=1
            print postal_code_string + ": Connection Error. " + str(errors) + " total errors."
            pass

        #if get url fails by timeout error, add to error count & pass
        except requests.exceptions.Timeout:
            errors +=1
            print postal_code_string + ": Timeout Error. " + str(errors) + " total errors."
            pass


    #print final log/counter data, along with timestamp finished
    now= datetime.datetime.now()
    print now.strftime("%Y-%m-%d %H:%M")
    print str(total_scraped) + " total zips scraped."
    print str(total_invalid) + " total unavailable zips."
    print str(errors) + " total errors."



Source: http://stackoverflow.com/questions/25452798/how-can-i-circumvent-page-view-limits-when-scraping-web-data-using-python

Web data scraping (online news comments) with Scrapy (Python)

Since you seem like the try-first ask-question later type (that's a very good thing), I won't give you an answer, but a

(very detailed) guide on how to find the answer.

The thing is, unless you are a yahoo developer, you probably don't have access to the source code you're trying to

scrape. That is to say, you don't know exactly how the site is built and how your requests to it as a user are being

processed on the server-side. You can, however, investigate the client-side and try to emulate it. I like using Chrome

Developer Tools for this, but you can use others such as FF firebug.

So first off we need to figure out what's going on. So the way it works, is you click on the 'show comments' it loads

the first ten, then you need to keep clicking for the next ten comments each time. Notice, however, that all this

clicking isn't taking you to a different link, but lively fetches the comments, which is a very neat UI but for our

case requires a bit more work. I can tell two things right away:

    They're using javascript to load the comments (because I'm staying on the same page).
    They load them dynamically with AJAX calls each time you click (meaning instead of loading the comments with the

page and just showing them to you, with each click it does another request to the database).

Now let's right-click and inspect element on that button. It's actually just a simple span with text:

<span>View Comments (2077)</span>

By looking at that we still don't know how that's generated or what it does when clicked. Fine. Now, keeping the

devtools window open, let's click on it. This opened up the first ten. But in fact, a request was being made for us to

fetch them. A request that chrome devtools recorded. We look in the network tab of the devtools and see a lot of

confusing data. Wait, here's one that makes sense:

http://news.yahoo.com/_xhr/contentcomments/get_comments/?content_id=42f7f6e0-7bae-33d3-aa1d-

3dfc7fb5cdfc&_device=full&count=10&sortBy=highestRated&isNext=true&offset=20&pageNumber=2&_media.modules.content_commen

ts.switches._enable_view_others=1&_media.modules.content_comments.switches._enable_mutecommenter=1&enable_collapsed_com

ment=1

See? _xhr and then get_comments. That makes a lot of sense. Going to that link in the browser gave me a JSON object

(looks like a python dictionary) containing all the ten comments which that request fetched. Now that's the request you

need to emulate, because that's the one that gives you what you want. First let's translate this to some normal reqest

that a human can read:

go to this url: http://news.yahoo.com/_xhr/contentcomments/get_comments/
include these parameters: {'_device': 'full',
          '_media.modules.content_comments.switches._enable_mutecommenter': '1',
          '_media.modules.content_comments.switches._enable_view_others': '1',
          'content_id': '42f7f6e0-7bae-33d3-aa1d-3dfc7fb5cdfc',
          'count': '10',
          'enable_collapsed_comment': '1',
          'isNext': 'true',
          'offset': '20',
          'pageNumber': '2',
          'sortBy': 'highestRated'}

Now it's just a matter of trial-and-error. However, a few things to note here:

    Obviously the count is what decides how many comments you're getting. I tried changing it to 100 to see what

happens and got a bad request. And it was nice enough to tell me why - "Offset should be multiple of total rows". So

now we understand how to use offset

    The content_id is probably something that identifies the article you are reading. Meaning you need to fetch that

from the original page somehow. Try digging around a little, you'll find it.

    Also, you obviously don't want to fetch 10 comments at a time, so it's probably a good idea to find a way to fetch

the number of total comments somehow (either find out how the page gets it, or just fetch it from within the article

itself)

    Using the devtools you have access to all client-side scripts. So by digging you can find that that link to

/get_comments/ is kept within a javascript object named YUI. You can then try to understand how it is making the

request, and try to emulate that (though you can probably figure it out yourself)

    You might need to overcome some security measures. For example, you might need a session-key from the original

article before you can access the comments. This is used to prevent direct access to some parts of the sites. I won't

trouble you with the details, because it doesn't seem like a problem in this case, but you do need to be aware of it in

case it shows up.

    Finally, you'll have to parse the JSON object (python has excellent built-in tools for that) and then parse the

html comments you are getting (for which you might want to check out BeautifulSoup).

As you can see, this will require some work, but despite all I've written, it's not an extremely complicated task

either.

So don't panic.

It's just a matter of digging and digging until you find gold (also, having some basic WEB knowledge doesn't hurt).

Then, if you face a roadblock and really can't go any further, come back here to SO, and ask again. Someone will help

you.


Source: http://stackoverflow.com/questions/20218855/web-data-scraping-online-news-comments-with-scrapy-python

A good web data extraction/screen scraper program?

I need to capture product data from a site on a regular basis and wondered if any one knows of a good software program? I've trialed Mozenda but its a monthly subscription and pricey in the long term. Obviously something thats free would be best but I don't mind paying either. Just need a decent program thats reliable and doesn't require much programming knowledge.

You can try ScraperWiki.com if you know python.

I've experimented with Screen-Scraper and found it easy to use. The application comes in multiple versions: basic (which is free), professional, and enterprise. Also, multiple platforms are supported.

Hire a programmer to do it so that there is only a one off cost. I often see similar projects on freelancing websites like Elance and oDesk.

I really like iMacros. You can give it a test drive to see if it meets your needs with the totally free Firefox extension (there's also IE versions), but there are also more full featured application and "server" versions that have more features and ability to do thing in an unattended manner.

Here are some other alternatives to consider:

    License the data from the provider. Call em up and ask 'em.

    Use Amazon Mechanical Turk to get humans to copy and paste and format it for ya. They are cheap.

    For automation, it depends on how complicated the HTML is and how often it changes. You could use Excel's Web Data Import if it's really simple.


You can use irobot from IRobotSoft, which is totally free, and provides more functionalityies than other paid software. Watch demos here http://irobotsoft.com/help/ for how simple it is.

Questions on their forum were answered very quickly.


Source: http://stackoverflow.com/questions/2334164/a-good-web-data-extraction-screen-scraper-program

How to login to website and extract data using PHP [closed]

I have installed the tiny tiny rss on to my computer (Windows) and also have Xampp installed (localhost).

I want to be able to use PHP to extract data from the Tiny tiny RSS webpage.

I have tried this it which just opens the front page:

<?php
$homepage = file_get_contents('my install tiny tiny rss url');
echo $homepage;
?>

But how do I login and extract the data.

You can use cURL to send post data and headers. To login you need to replicate the exact data exchange between the client and the server.


SOurce: http://stackoverflow.com/questions/20611918/how-to-login-to-website-and-extract-data-using-php

Is it ok to scrape data from Google results?

I'd like to fetch results from Google using curl to detect potential duplicate content. Is there a high risk of being banned by Google?

Google will eventually block your IP when you exceed a certain amount of requests.



Google disallows automated access in their TOS, so if you accept their terms you would break them.

That said, I know of no lawsuit from Google against a scraper. Even Microsoft scraped Google, they powered their search engine Bing with it. They got caught in 2011 red handed :)

There are two options to scrape Google results:

1) Use their API

    You can issue around 40 requests per hour You are limited to what they give you, it's not really useful if you want to track ranking positions or what a real user would see. That's something you are not allowed to gather.

    If you want a higher amount of API requests you need to pay.
    60 requests per hour cost 2000 USD per year, more queries require a custom deal.

2) Scrape the normal result pages

    Here comes the tricky part. It is possible to scrape the normal result pages. Google does not allow it.
    If you scrape at a rate higher than 15 keyword requests per hour you risk detection, higher than 20/h will get you blocked from my experience.
    By using multiple IPs you can up the rate, so with 100 IP addresses you can scrape up to 2000 requests per hour. (50k a day)
    There is an open source search engine scraper written in PHP at http://scraping.compunect.com It allows to reliable scrape Google, parses the results properly and manages IP addresses, delays, etc. So if you can use PHP it's a nice kickstart, otherwise the code will still be useful to learn how it is done.


Source: http://stackoverflow.com/questions/22657548/is-it-ok-to-scrape-data-from-google-results

Data Scraping from PDF and Excel

I am doing a little data scraping, There are 3 types of file from which i am scraping data.

1- HTML
2- PDF
3- Excel(xls)

For HTML i am comfortable, i am using HTML Agility for that.

For PDF and excel i need suggestions from anyone.



Concerning Excel. If you are in a MS environment you can either do Office Automation or use OLEDB. In a Java

environment look at Apache POI.

EDIT: Concerning PDF in Java try Apache PDFBox . Can also work in .NET using IKVM

I can recommend Cogniview's PDF2XL, a reasonably inexpensive commercial product, to extract data from tables in PDF

files into Excel. We have used it with great success.

HTML Agility is a library. Its good to use. But then, why do you need separate tools for different data extraction

purposes? Use Automation Anywhere to extract data from any source. As far as I know, it would work for all the three

sources you have specified. Google it.

Source: http://stackoverflow.com/questions/3147803/data-scraping-from-pdf-and-excel

Excel VBA Data Mining Real-Time Data from a Web Page that Refreshes Data

I want to capture real-time data that updates into a table on a webpage; I prefer capturing it into excel using VBA, but I will write it in .NET C# or VB if I that is easier.

the data updates about 1 or 2 seconds, and I want to just grab the latest data quotes and log it into my spreadsheet; the table names are the same, only the data refreshes, and it does so automatically on the web page.

I've done a lot of Excel VBA and I know how to download a URL to a file--this is NOT what I want; I want to gain access to my webpage that is active and grab the data updates after I've logged into my site and selected a webpage that I like.

Is there a simple way to access this data on the webpage from Excel or .Net? Because it refreshes no more than once every 1 or 2 seconds, it is easy to just keep checking it for updates, and I can compare the latest data to see if it actually refreshed.


In Excel 2003, use Data/Import External Data/New Web Query
Browse to your page and select the table you want to import.
After that you can either do a manual Refresh, or use a timer procedure to do something like:

Source: http://stackoverflow.com/questions/9855794/excel-vba-data-mining-real-time-data-from-a-web-page-that-refreshes-data