Website Harvesting: April 2013

Friday 26 April 2013

6 Ways to Increase Blog Traffic

Of course it's great to get new visitors, but it's even better when they stay and read more than just the landing page. Here are six great ways to keep your visitors longer:

    Create a "Must Reads" Section at the end of your article. One of the most common (and effective) ways to attract current readers to view other sections on your site, is to produce a short list of similar posts that displays at the bottom of each post. Top Web publishers (like About.com) use this feature religiously.

    Link Within Articles. This works well, both to explain unfamiliar terms and ideas and also to direct readers to more detailed information on a specific topic. As an example, see the next suggestion.

    Build your Blog Community When readers are engaged, and feel like part of the conversation, they'll feel comfortable and confident to explore your content.

    Use "Hub" or Compilation Pages. This is a great way to tie your content together into clear and easily readable collections. It is also very likely to be visited more frequently than if the content is broken up over the whole site. For example, if you are a technology consultant who blogs about different online service providers, a great hub could be: "Online Backup Reviews", listing links and a brief description to each individual post.

    Make Use Of The Sidebar. Make use of the "Category" and "Top Posts" or "Recent Post" options in the sidebar and you'll help readers find similar articles on the same theme, and they'll stay longer, reading more.

    Use Excerpts On Your Home Page. On blog home pages, you usually have two options.
        Display the full content of your post on the homepage,
        Display just an excerpt, which links to the full post.
    What's the difference? Well, if you visitors visit your homepage directly to read your latest post, either format will be fine. But if you have visitors who land on your site, thanks to search engines or a link from another site (which is almost always the case) you'll want to use the excerpt feature. Here's why excerpts are better: If you display the full article and it takes up the whole screen, then what if the article doesn't catch their interest? Then the reader leaves and this potential client is lost. In contrast, the excerpt feature allows visitors to view multiple new posts on one page, hopefully one of which is of interest. Web readers are used to clicking for content, especially if the title/excerpt catches their attention.

It takes much thought to blog successfully - from publishing great content in an engaging format to what you will say. Following these six simple steps will help your readers find and benefit from this content.

Source: http://onlinebusiness.about.com/od/blogging/a/six-ways-increase-blog-traffic.htm

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Delta Ray is experienced web scraping consultant and writes articles on Yelp Data Scraping, Linkedin Profile Scraping, Yellowpages Data Scraping, eBay Product Scraping, Website Harvesting, IMDb Data Scraping, Yelp Review Scraping, Tripadvisor Data Scraping, Linkedin Email Scraping, Screen Scraping Services and yellowpages data scraping.

Web Scraping: How It Affects Your Site (and Business)

Web scraping is when a site is "scraped" or mined of content to be reposted on another site. Read the glossary definition of Web scraping. Essentially, Web scraping is stealing.
How Your Content is "Scraped"

There are really just two ways that your content will be scraped.

    Manually - by simple copy and paste by one of your readers
    Automatically - by a tool or program (commonly called a "bot") created to crawl the web and harvest all content that fits within certain parameters

How to Protect Your Content

Although there are a number of tools and applications to help limit or even prevent site scraping, there really is no way to stop it.
Technical Ways to Slow Down the Web Scraping Bots

    Block an IP address
    Block bots with tools like CAPTHCA services that verify a human is the operator
    Commercial anti-bot services
    Well written JavaScript and robots.txt files can limit entry by many bots

The Problem: There is a way around every technical block. And there is no way to stop a reader from simply copying and pasting your carefully crafted blog post and publishing it on their own site.
The Only Real Way to Beat the Web Scrapers

The best thing to do, is include site links within the text copy, so when they copy it, it will actually send traffic back to your site. When they copy/paste the post, they almost never remove links ... so with in-copy links you'll actually benefit. Who can't benefit from new in-bound links and traffic? A little SEO help never hurt anyone.

To discover my articles and blogs posted all over the internet used to fire me up. But there really isn't any need to worry about it. As long as you publish your post first, Google will index your post as the original and theirs as the copy or duplicate content.

My content gets copied all over - sometimes its a compliment - other times they are trying to benefit from our content - but either way its impossible to stop it. Even though you have the legal right to your content, it is too much work to actually address it.

Some bloggers and writers ask readers not to copy - or to at least give attribution back to the main site. While this might work sometimes, the fact is that most web scrapers don't really care about polite requests. That's why I like to take matters into my own hands and embed numerous links into each piece. Not only does it do wonders on my sites, it also helps balance the scales when a web scraper lifts my content and publishes it on their own site.

Source: http://onlinebusiness.about.com/od/searchengines/a/Web-Scraping-How-It-Affects-Your-Site-And-Business.htm

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Thursday 25 April 2013

Web Mining - Applying Data Techniques

Web mining refers to applying data techniques that discover patterns that are usually on the web. Web mining comes in three different types: content mining, structure mining and usage mining, each and every technique has its significance and roles it will depend on which company someone is.

Web usage mining

Web usage mining mainly deals with what users are mainly searching on the web. It can be either multimedia data or textual data. This process mainly deals with searching and accessing information from the web and putting the information into a one document so that it can be easily be processed.

Web structure mining

Here one uses graphs and by using graphs one can be able to analyze the structure and node of different websites how they are connected to each other. Web structure mining usually comes in two different ways:

One can be able to extract patterns from hyperlinks on different websites.

One can be able to analyze information and page structures which will describe XML and HTML usage. By doing web structure mining one can be able to know more about java script and more basic knowledge about web design.

Advantages

Web mining has many advantages which usually make technology very attractive and many government agencies and corporations use it. Predictive analysis ones does not need a lot of knowledge like in mining. Predictive analytics usually analyze historical facts and current facts about the future events. This type of mining has really helped ecommerce one can be able to do personalize marketing which later yield results in high trade volumes.

Government institutions use mining tools to fight against terrorism and to classify threat. This helps in identifying criminals who are in the country. In most companies is also applicable better services and customer relationship is usually applied it gives them what they need. By doing this companies will be able to understand the needs of customers better and later react to their needs very quickly. By doing this companies will be able to attract and retain customers and also save on production cost and utilize the insight of their customer requirements. They may even find a customer and later provide the customer with promotional offers to the customer so that they can reduce the risk of losing the customer.

Disadvantages

The worst thing that is a threat to mining is invasion of privacy. Privacy in is usually considered lost when documents of one person is obtained, disseminated or used especially when it occurs without the presence of the person who came up with the data itself. Companies collect data for various reasons and purposes. Predictive analytics is usually an area that deals mainly with statistical analysis. Predictive analytics work in different ways deal with extracting information from the data that is being used and it will predict the future trends and the behavior patterns. It is vital for one to note that that accuracy will depend on the level of the business and the data understanding of the personal user.

Article Source: http://EzineArticles.com/5054961

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Data Extraction - A Guideline to Use Scrapping Tools Effectively

So many people around the world do not have much knowledge about these scrapping tools. In their views, mining means extracting resources from the earth. In these internet technology days, the new mined resource is data. There are so many data mining software tools are available in the internet to extract specific data from the web. Every company in the world has been dealing with tons of data, managing and converting this data into a useful form is a real hectic work for them. If this right information is not available at the right time a company will lose valuable time to making strategic decisions on this accurate information.

This type of situation will break opportunities in the present competitive market. However, in these situations, the data extraction and data mining tools will help you to take the strategic decisions in right time to reach your goals in this competitive business. There are so many advantages with these tools that you can store customer information in a sequential manner, you can know the operations of your competitors, and also you can figure out your company performance. And it is a critical job to every company to have this information at fingertips when they need this information.

To survive in this competitive business world, this data extraction and data mining are critical in operations of the company. There is a powerful tool called Website scraper used in online digital mining. With this toll, you can filter the data in internet and retrieves the information for specific needs. This scrapping tool is used in various fields and types are numerous. Research, surveillance, and the harvesting of direct marketing leads is just a few ways the website scraper assists professionals in the workplace.

Screen scrapping tool is another tool which useful to extract the data from the web. This is much helpful when you work on the internet to mine data to your local hard disks. It provides a graphical interface allowing you to designate Universal Resource Locator, data elements to be extracted, and scripting logic to traverse pages and work with mined data. You can use this tool as periodical intervals. By using this tool, you can download the database in internet to you spread sheets. The important one in scrapping tools is Data mining software, it will extract the large amount of information from the web, and it will compare that date into a useful format. This tool is used in various sectors of business, especially, for those who are creating leads, budget establishing seeing the competitors charges and analysis the trends in online. With this tool, the information is gathered and immediately uses for your business needs.

Another best scrapping tool is e mailing scrapping tool, this tool crawls the public email addresses from various web sites. You can easily from a large mailing list with this tool. You can use these mailing lists to promote your product through online and proposals sending an offer for related business and many more to do. With this toll, you can find the targeted customers towards your product or potential business parents. This will allows you to expand your business in the online market.

There are so many well established and esteemed organizations are providing these features free of cost as the trial offer to customers. If you want permanent services, you need to pay nominal fees. You can download these services from their valuable web sites also.

Article Source: http://EzineArticles.com/3600918

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Web Data Extraction Process

The internet contains dynamic pages and therefore dynamic data. This feature of web data poses difficult in harvesting information as the data changes from time to time. This therefore necessitates the need of scraping the data over a given intervals of time. When a company engages in then process of mining data from the internet, it is likely to incur costs such as purchase of appropriate technology and hiring of the qualified personnel. With such problems posed, the best solution is to outsource the data extraction services to professional data mining companies. We all understand that the information collected from online databases and websites is of great importance and has found many applications in a business.alt The process of data extraction is almost related to the web scraping process. It is somehow different from web crawling as it involves the actual data collection and the rather as discovery of the data to be collected. The main reason why outsourcing is advisable to business whether large, medium or small is that it reduces costs and there is improved quality of services. As early stated, the information found on the internet is very dynamic. This implies that it keeps changing from time to time. This is why any business should gather information before making any decision. The information found on the internet is in various formats. This further poses a great challenge in the data extraction process. The data mining services are commonly employed by different organizations so as to receive huge amounts of data from the source. It can be regarded as an effective way to achieve high accuracy and also an affordable. When the process of harvesting data is depended on the web data, then web scraping, data extraction can be important techniques to be employed. The data collection services are quite important in regard to consumers. This is also important for companies that need better facilities and improved customer service. Data extraction services have found many applications in the business world and some of them include: Business Intelligence This is one of the new concepts that are driving the business world. It has been employed by various companies whose main agenda is to increase their income and also outscore their competitors. The process involves first extracting the data, analyzing it and then building models. The models then find application in solving problems and also in the predictive analytic. Market Research Expanding a market is quite necessary for any business whose agenda is to grow. Before expanding the market, the process of market research comes into play. The main reason why it is first carried out is to discover the variability of that particular market. By employing web scraping process and data extraction services, it is possible to discover the most appropriate market where to invest the resources and thereby generate more revenue. Competitive Analysis There is no business that does not face stiff competition in this world. One of the best ways to compete with your rivals is by learning and analyzing the various methods they use to market their products and services. This will only be achieved by extracting huge amounts of data from different sites. This makes them quite useful in their case. Customer Relationship Management Customer relationship management is a process of identifying the expectations of your customers. We understand that customers have a tendency of sharing their thoughts. Their thoughts are usually streamlined to their experience they had with the business they have transacted with. The process of data mining may be employed in this case to identify what the customers are interested in. in doing so it is possible to improve your company’s customer relationship management. With the emergence of professional data mining companies, you can comfortably outsource your services to them in a cost effective way.

Source: http://www.loginworks.com/blogs/web-scraping-blogs/243-web-data-extraction-process

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