The most striking thing about the MyHarvestAmerica website are its colors, red, white and blue. Is it putting across patriotic messages? The Tag line "The Grocery Store of the Future is No Store At All" is eye catching and is followed by a red navigational bar.
When you visit the website you will notice that it has a promotional video, some sales copy and a few reasons to buy from the website. The website also has a scrolling screen displaying the brands offered by the company. The scroll speed was very fast and a bit annoying. I did get it to slow down so that I could actually view the brands by placing my mouse on the scrolling banner.
The video on the website provides reasons why we should use MyHarvestAmerica website to order groceries. It emphasizes on the point that apart from getting access to over 10,000 brands you save money and have the opportunity to make money as well.
The navigational bar has various links which provide in depth information about the company, the services and benefits. If you were to browse to the Loyalty Program tab you will notice a video which explains how the My Harvest America model works. The Super Shopper Benefits tab provides information about the discounts available to shoppers who opt into the program as "Super Shoppers".
It was a little disappointing that the My Harvest America website does not have a lead capture mechanism or marketing systems in place. The website serves as an online brochure for the company which is of little help for distributors as a marketing tool. For newbies it might require a lot of effort to learn how to market their business and generate a constant stream of leads.
Prospects browsing the website cannot view the products offered by My Harvest America. A user-name and password are required to browse the retail shopper area. There is a video which walks you through the virtual supermarket but if you want to experience the process you have to be a member.
It is safe to say that the My Harvest America website serves as a marketing tool for the company by providing information about the company, the services and money making opportunities. The company has made an attempt to make the site as informational as possible with the use of videos, media clips and the like. Their efforts are feeble and does not appeal to the web 2.0 audiences.
The website is well laid out and appealing but it does lack web 2.0 features which are very necessary for marketing nowadays.
Source:http://ezinearticles.com/?MyHarvestAmerica-Website---What-Message-Does-it-Put-Across?&id=4408685
When you visit the website you will notice that it has a promotional video, some sales copy and a few reasons to buy from the website. The website also has a scrolling screen displaying the brands offered by the company. The scroll speed was very fast and a bit annoying. I did get it to slow down so that I could actually view the brands by placing my mouse on the scrolling banner.
The video on the website provides reasons why we should use MyHarvestAmerica website to order groceries. It emphasizes on the point that apart from getting access to over 10,000 brands you save money and have the opportunity to make money as well.
The navigational bar has various links which provide in depth information about the company, the services and benefits. If you were to browse to the Loyalty Program tab you will notice a video which explains how the My Harvest America model works. The Super Shopper Benefits tab provides information about the discounts available to shoppers who opt into the program as "Super Shoppers".
It was a little disappointing that the My Harvest America website does not have a lead capture mechanism or marketing systems in place. The website serves as an online brochure for the company which is of little help for distributors as a marketing tool. For newbies it might require a lot of effort to learn how to market their business and generate a constant stream of leads.
Prospects browsing the website cannot view the products offered by My Harvest America. A user-name and password are required to browse the retail shopper area. There is a video which walks you through the virtual supermarket but if you want to experience the process you have to be a member.
It is safe to say that the My Harvest America website serves as a marketing tool for the company by providing information about the company, the services and money making opportunities. The company has made an attempt to make the site as informational as possible with the use of videos, media clips and the like. Their efforts are feeble and does not appeal to the web 2.0 audiences.
The website is well laid out and appealing but it does lack web 2.0 features which are very necessary for marketing nowadays.
Source:http://ezinearticles.com/?MyHarvestAmerica-Website---What-Message-Does-it-Put-Across?&id=4408685
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